Social Media Management for Empire Wax Center

Mireya, the owner of Empire Wax Center in Claremont, California, came to me with the goal of attracting more customers and improving her social media content - primarily focusing on Instagram. Over a 3-month project, I researched competitors in the waxing industry, put together a custom social media strategy, and set key performance metrics to track our progress. I created content that really resonated with her audience, leading to a 347.12% boost in Instagram impressions, an 81.25% increase in website clicks, and a 349.73% jump in daily reach. By the end of the project, Mireya felt confident in continuing to manage and steer her social media content strategy independently.

 Instagram profile BEFORE...

Instagram profile AFTER.