Strategic Social Media Management for Loan Officer: What’s A Mortgage

OUR COLLABORATION

What’s A Mortgage was founded by loan officer, Minh Nguyen, whose goal was to educate consumers about the home buying process after realizing there was such a lack of information regarding it. He was inspired to solve the problem by creating a platform where he could use his expertise to train, inform, and educate consumers. 

When I was brought onto the project in 2017, our main goal was to build brand awareness and convert followers into leads. Primarily focusing on Instagram, Facebook, and Youtube - then eventually TikTok.

Over the course of 6 years working together as their in-house social media manager, we grew a following of:

235k on Instagram

195k on TikTok

80k on Facebook

13k on Youtube

Not only did we succeed in building brand awareness, but we were able to help thousands achieve the dream of homeownership.

Gained close to 200k followers on TikTok organically over the course of 2 years. 

This is the amount of followers What's A Mortgage had when I was first brought onto the team in 2017.

This is the amount of followers we had gained since joining the team, and by the time I departed in 2023.